Free Marketing Tools For Moving Companies
Every calculator, checklist and generator from our blog, in one place. Built for movers and junk haulers. No sign up, and your numbers stay in your browser.
Pick the goal you're working on, or search for what you need. Tap a tool to open it. Under every tool you'll find the guide it comes from, with the research and the steps behind the numbers.
Cost Per Booked Job Calculator
A cheap lead isn't a cheap job. Put in what you pay per lead and how many you book, and see what one booked job really costs you, next to what a commission on the same job would cost.
At these numbers, buying leads costs you less per job than the commission.
Lead Source Planner
Answer three questions about your timeline, budget and website, and get the three lead sources to start with, in the order that makes sense for you.
- Past customers
- Google Local Services Ads
- Google Search Ads
Fix your follow up speed first, whichever you choose.
Marketing Ideas Filter
30 marketing ideas for movers, each tagged by budget and goal. Filter down to the ones you can afford and that fix your actual problem: more calls, more trust or being known in town.
1. Give your crew a signature habit
Meathead Movers' crews jog between the truck and the house when they're not carrying anything. Pick one visible habit people will tell their friends about.
2. Be known for one cause
Pick one local cause and show up for it every year, the way Meathead Movers moves domestic violence survivors for free through local shelters.
3. Own a color nobody else uses
Piece of Cake painted its trucks pink and purple so they couldn't be missed. Check what colors your competitors use, then pick the opposite.
4. Door hangers for the neighbors
After every job, hang a short note on ten nearby doors: "We just helped your neighbor move." Doors, never mailboxes.
5. A yard sign for three days
Ask happy customers if you can leave a sign in the yard for a few days after the move. The neighbors are the most likely next movers.
6. Park the truck where it's seen
During a job, park so the side of the truck faces the street. It's the cheapest billboard you'll ever own.
7. Run a free box swap
Collect used boxes from customers after their move and give them away to people packing. Everyone who picks one up meets you first.
8. A moving day kit
Hand every customer tape, labels, snacks for the kids and a card with your number. It gets photographed and talked about.
9. Ask for the review the same day
Text a direct review link the evening of the move, while the crew's names are still fresh. Never offer something in return for a positive one.
10. Reply to every review
Thank every good review by name and answer every bad one calmly. The next customer reads your replies more closely than the reviews.
11. Thank every referral that books
A handwritten card and a small gift for anyone whose referral turns into a job. People repeat what gets noticed.
12. A card one year after the move
Mail every customer a short note on the anniversary of their move. Mail to your own customers is one of the best returning channels there is.
13. A closing gift for real estate agents
Give agents a moving voucher they can hand their clients at closing. The agent looks generous and you get the job before anyone searches.
14. Partner with apartment managers
Complexes have move outs every month. Offer residents a clear price and a crew that leaves the hallways clean.
15. Swap referrals with a storage facility
People at a storage facility are in the middle of a move. Leave cards and send them your customers who need storage.
16. Become the downsizing mover
Senior living communities and their families need patience more than speed. Be the company their staff trusts with it.
17. A flyer swap with a local business
Coffee shops, dry cleaners and gyms share your customers. Put your card on their counter and theirs on yours.
18. The owner on camera every week
Thirty seconds of you on a job site, talking straight to the camera. People hire people, not logos.
19. Time lapses of real moves
A packed room turning into a loaded truck in fifteen seconds. Real jobs beat stock photos every time.
20. A "moving to your city" guide
A page or video on what newcomers should know about your city. It keeps bringing in people for years.
21. Neighborhood moving guides
Parking permits, elevator rules, narrow streets. Write what a mover needs to know for each part of town you serve.
22. Answer the price question
Make a short video or page on what a two bedroom move costs in your city. It's the question everyone has and few movers answer.
23. Sponsor a youth team
Your name on the jerseys of a team whose parents live in your service area.
24. A slow season donation drive
Collect furniture for a local charity during your quietest month. Your trucks stay busy and your name gets around.
25. Flexible date pricing
Offer a better rate for mid month and weekday moves when you have open days. It fills the calendar without leading with cheap.
26. Call back every old quote
Everyone who got a quote and didn't book is a warm lead. A friendly check in during a slow week books more than you'd expect.
27. Commercial outreach in slow months
Offices and small businesses move year round. Use quiet weeks to introduce yourself to property managers.
28. Google Local Services Ads
Show up at the very top of Google with a verification badge and pay per lead, not per click.
29. A reminder ad for website visitors
Show a short ad to people who visited your site but didn't call. Most people compare before they book.
30. Your USDOT number, everywhere
If you move across state lines, it's required in every ad, and it also tells customers you're legit.
Commercial Bid Ready Check
Facility managers check vendors before they compare prices. Tick what you could send today and get a score, plus the gaps to close before you go after office moves.
Speed To Lead Stopwatch
Mystery shop your own company. Send a test lead, start the clock, and stop it when your team replies. Your tests are saved on this device so you can track them week by week.
Send your test lead, then start the clock.
Quote Funnel Leak Finder
Leads you reach, leads who get a price, moves booked. Put in last month's numbers and see where you lose the most people and what to fix first.
Don't know a number? That's your first fix. A CRM tracks all four.
Lost Leads Calculator
See what leads that never get a second follow up cost you every month and every year. The recovery rate starts low on purpose, because these people already went quiet once.
Follow Up Text Templates
Eight follow up messages for moving leads, from the first reply within 5 minutes to the last check in. Change the words in brackets and copy each one with one tap.
Hi [Name], this is [Your name] from [Company]. Got your moving request for [date]. Is now a good time for a quick call so I can get you a price? If texting is easier, just reply here.
Subject: Your move on [date] Hi [Name], Thanks for reaching out to [Company]. To give you an exact price, I just need a quick look at what we're moving. You can call me at [phone], or reply with a good time and I'll call you. We're licensed and insured, and we'd be glad to help with your move. [Your name] [Company]
Hi [Name], [Your name] from [Company] again. Still holding [date] for you. Want a price from a quick video walkthrough instead? It takes about 10 minutes on your phone.
Hi [Name], just tried calling. Did you get the quote I sent? Happy to adjust it if your plans changed.
Hi [Name], should I keep [date] open for you, or close your file? Either answer is completely fine, it just helps us plan our crews.
Hi [Name], [Your name] from [Company]. Checking in: did your move happen? If your plans moved, we have openings on [dates] and I'd be glad to help.
Thanks for moving with us, [Name]! If the crew did a good job, a quick Google review helps a small company like ours more than you'd think: [review link]
Hi [Name], it's almost a year since your move. Hope the new place feels like home! If anyone you know is moving soon, we'd take great care of them. [Your name], [Company]
Junk Removal Price Card Builder
Build a simple price card for single items and truck loads, then paste it on your website, your Facebook page and into your quotes. Showing a range beats showing nothing.
The example prices are placeholders, not market rates. Use your own numbers and your local disposal costs.
Ad Budget Calculator
Turn a monthly ad budget into clicks, leads, booked jobs and revenue before you spend a dollar. The defaults are published industry averages, so swap in your own numbers when you have them.
Double the share of clicks that become leads and you double the leads for the same budget. That's why the landing page matters as much as the ad.
Marketing Budget Calculator
Start from the moves you want, not a percentage of revenue. Tell it how many extra jobs you want each month and it works back to the budget you need.
Other costs means things like your website, SEO, review and call tracking tools.
Negative Keyword List Builder
Tick the services you offer and get a negative keyword list for Google Ads that blocks searches that can't book, without blocking real customers. Copy it straight into your account.
Untick what you don't do, and those searches get blocked.
Words in quotes are phrase match, so they block that exact phrase inside a longer search. Single words block any search that contains them.
Google Ads vs Facebook Ads Calculator
Facebook leads look cheaper. This compares the two by what matters: cost per booked job. Put in what you really book from each channel and see which one pays at your numbers.
Google search
Facebook lead ads
30 Day SEO Checklist
A beginner's SEO plan for a moving company, one week at a time, starting with your Google Business Profile. Your progress is saved on this device so you can come back to it.
Start with week 1. It's the one that moves the map.
Map Ranking Distance Grid
Why you rank first next to your office and drop three miles away. Change your reviews, profile, website and links and watch how far your map ranking reaches.
An illustration of how distance and strength work together, not your real rankings. Real rankings come from a geo grid scan, which runs the search from each point on a map of your city.
Google Rating Calculator
How many new 5 star reviews it takes to reach your next rating, how long that takes at your pace, and how much one bad review would cost you.
Review Request Templates
A review request for the evening of the move, one friendly follow up, and two replies that follow Google's own advice. Copy them, change the words in brackets, done.
Hi [Name], it's [Your name] from [Company]. Thank you for moving with us today! [Crew names] said it was a pleasure. If you have a minute, a Google review helps a small company like ours more than you'd think: [review link]
Hi [Name], hope you're settling in! If you haven't had a chance yet, we'd love to hear how the move went: [review link]. Either way, thank you for choosing [Company].
Thank you, [Name]! Moving a third floor walk up in July is no joke, and [Crew names] were glad to hear everything arrived safe. Enjoy the new place.
[Name], thank you for telling us, and I'm sorry the [issue] wasn't what you expected. That's not how we want any move to go. I'd like to make it right. Please call me directly at [phone] so we can sort it out. [Your name], owner
Moving Website Self Check
Open your homepage on your phone and tick what's true. You get a score and the first things to fix, in order of how much they matter.
Tick what your homepage already does.
Website Conversion Calculator
See what a better converting website is worth in booked jobs and revenue per year, with the same traffic you already have.
Moving License Finder
Pick your state, the moves you plan to do and your biggest truck, and see which licenses and registrations apply, each with its source. A starting point, not legal advice.
Not sure? The GVWR is printed on a sticker inside the driver's door.
Moving Company Break Even Calculator
Per move costs, monthly costs and a salary for you. Find out how many moves a month you need to break even, and what each move really leaves you.
One Page Business Plan Template
Nine questions every moving business plan has to answer, on one page. Copy it, fill it in, and you'll see which part of the business needs work before you spend money.
The cities and zip codes you cover, and the customers you want most: apartments, families, seniors, offices.
Your services, how you price them (hourly or flat), and your average move.
The movers in Google's map results for your city. Their ratings, review counts and prices if they show them. Where can you be better?
One sentence. The promise you can keep on every job.
Your channels, what each costs per month, and how many leads you expect from each.
Trucks, crews, licenses, insurance and the software you'll use.
Price per move, cost per move, fixed costs, break even moves per month, and the cash cushion for slow months.
What has to be true after 90 days, and after the first year.
A slow season, a crew member who quits, a damage claim, a truck that breaks down. What will you do?
Growth Math Calculator
Leads, booking rate and average job. Improve each one a little and see how the results multiply instead of adding up.
Moving Software Shortlist
Answer four questions about trucks, move types, budget and must haves, and get the three moving software options that fit, plus what to ask on the demo.
Based on vendor websites as of October 9, 2026. Not a ranking of quality. Always book a demo and ask for references from movers your size.
Moving Company Slogan Generator
Pick what you want to be known for and a tone. Every line is built around a real customer fear, kept short, and free of claims you'd have to prove.
Only use a line that's true for your company. If you promise a price or a time, keep it every time.
Slogan Checker
Type in your slogan and see if it has what research says matters, and whether it makes claims the FTC cares about.
No tool matches that. Try another word, or tap All.
FAQ
Are these tools really free?
Yes. No sign up, no email, no catch. We built them for our blog posts and put them all in one place so you don't have to hunt for them.
Do you see the numbers I type in?
No. Every tool runs in your browser and nothing you type is sent to us. The SEO checklist and the speed to lead stopwatch save your progress on your own device so you can come back to them.
Where do the default numbers come from?
Some are published industry averages, and the guide behind each tool links to the source. Others are only examples. Either way, your own numbers will always be more useful, so replace them as soon as you have them.
Can I share one tool with my team?
Yes. Open the tool and copy the address from your browser. The link opens this page with that tool already open.
Do the tools work for junk removal companies?
Most of them do. Tap "Junk removal too" in the filters to see the ones that work for junk removal as well as moving, including the junk removal price card builder.
Numbers Look Good?
Let's Make Them Real.
These tools show you where the moves are. We build the website, Google Ads and SEO that bring them in, for one moving company per city. See if yours is still open.
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