We checked the homepages of 12 of the best-known moving companies in America against eight things that win customers. Only one showed a single real price. Not one told the owner's story. And seven of them didn't let you ask for a quote without clicking away first.
Most "best moving company websites" lists are screenshots with a sentence of praise under each. That doesn't help you build a better one. So this is a scorecard: what the biggest names do well, what even they leave open, and a quick check you can run on your own site in two minutes.
How We Checked
On October 9, 2026 we went through the homepage of each company: national van lines, big franchises and well-known independent movers. For each one we recorded whether eight things were visible on the homepage itself, the first page most visitors see. We didn't score looks. We scored the things that decide whether a stranger picks up the phone.
We read each homepage as published that day. Some content that loads later, like pop ups and chat widgets, may not be counted. Franchise brands often list license numbers per location rather than on the main homepage, which partly explains a few results. Websites change, so treat this as a snapshot.
The Scorecard
| Company | Phone at top | Quote form | Rating + count | Real prices | Licensed & insured | USDOT | City pages | Owner story | Score |
|---|---|---|---|---|---|---|---|---|---|
| Oz Moving | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✗ | 7/8 |
| Roadway Moving | ✓ | ✓ | ✓ | ✗ | ✓ | ✓ | ✓ | ✗ | 6/8 |
| Meathead Movers | ✓ | ✓ | ✗ | ✗ | ✓ | ✓ | ✓ | ✗ | 5/8 |
| Gentle Giant | ✓ | ✗ | ✓ | ✗ | ✓ | ✓ | ✓ | ✗ | 5/8 |
| Piece of Cake | ✓ | ✓ | ✓ | ✗ | ✗ | ✓ | ✓ | ✗ | 5/8 |
| Allied Van Lines | ✓ | ✓ | ✓ | ✗ | ✗ | ✓ | ✗ | ✗ | 4/8 |
| College Hunks | ✓ | ✗ | ✓ | ✗ | ✓ | ✗ | ✗ | ✗ | 3/8 |
| Bellhop | ✓ | ✗ | ✓ | ✗ | ✗ | ✗ | ✓ | ✗ | 3/8 |
| United Van Lines | ✓ | ✗ | ✗ | ✗ | ✓ | ✓ | ✗ | ✗ | 3/8 |
| Mayflower | ✓ | ✗ | ✗ | ✗ | ✓ | ✓ | ✗ | ✗ | 3/8 |
| Two Men and a Truck | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | 1/8 |
| Atlas Van Lines | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ | 1/8 |
| Out of 12 | 11 | 5 | 7 | 1 | 7 | 9 | 6 | 0 |
On a phone, swipe the table sideways to see every column.
showed a real price
told the owner's story
had a quote form on the homepage
put the phone number at the top
What The Best Ones Do
Oz Moving: The Only One That Shows Prices
Oz Moving in New York scored highest, with seven of eight. It's the only site on the list with real numbers: local moves "as low as $300" and packages with price ranges. It also shows its Google rating and review count, both of its USDOT numbers, and links to a page for each borough it serves. Showing prices builds trust because it answers the first question every customer has.
Roadway Moving: Reviews From Four Platforms
Roadway shows more than 10,000 reviews broken down by Google, Yelp, Trustpilot and Angi, right on the homepage, along with every license number it holds. When someone is comparing three movers, that wall of proof does a lot of the selling.
Piece Of Cake: Reviews, Flat Price, And A Mascot
Piece of Cake leads with its reviews, more than 14,000 on Google alone, and promises a guaranteed flat price locked in before moving day. It has a quote form on the homepage and its pink truck has its own name: Pinky. Once a small mover with one truck, it's the clearest example on this list of a brand people remember.
Meathead Movers: Make Asking Easy
A full quote form right on the homepage, a phone number in the header, and every license it holds, including its California permit. The headline sells the brand's one memorable idea: athlete movers. We tell their story in moving company marketing ideas.
Even the giants ship bugs. On the day we checked, one van line's header phone link pointed to "+1undefined" and another's homepage showed an unfilled template line, "Total Moves in {|StateName|}." Nobody notices these until a customer does. Click every button on your own site once a month.
Six Gaps Even The Giants Leave Open
Every gap below is a chance for a smaller mover to look more trustworthy than a national brand, at almost no cost.
Show real prices (11 of 12 don't)
Even a range, like "most two bedroom local moves run $X to $Y," answers the question every visitor has and filters out people who were never going to book. For one of our clients, a page explaining how pricing works became one of the pages where a lot of quote requests start.
Tell the owner's story (12 of 12 don't)
A national brand can't put a real owner on its homepage. You can. "You're hiring Antoine, not a call center" is a headline we wrote for a Philadelphia mover, and no van line can copy it.
Put a quote form on the homepage (7 of 12 don't)
Every extra click loses people. Ask for the move date, from and to, and home size first, and contact details last.
Show your rating with a number (5 of 12 don't)
Three hand-picked testimonials prove nothing. "4.9 from 300 Google reviews" proves a lot. In BrightLocal's 2026 survey, 71% of consumers read local business reviews on Google (BrightLocal).
Build a page for each city you serve (6 of 12 don't)
A page for every area you cover helps Google send local searches to you, and tells the visitor you actually work in their neighborhood.
Say it plainly: licensed, insured, and your USDOT number
Five of the twelve never say "licensed and insured" in plain words on the homepage. And interstate movers are required to show their USDOT number in every advertisement, written as "U.S. DOT No." followed by the number (49 CFR 375.207).
Three Sites We Built, And Why
Focus Movers, Baltimore
A gold and purple design that leads with a direct promise, backed by a trust bar with the Google rating and licensing right where visitors land. A quick quote form sits next to the headline on desktop, every phone number is tap to call, and a floating call button stays visible on phones. Real crew photos, no stock images. The site converts 27.7% of its visitors into leads, against a 7.5% industry average. See the case study.
Runner Runner, Philadelphia
A lighter, friendlier design in green, built around the owner himself, with honest pricing explained on the page and plain promises like "No Mystery. No Surprises." It covers the two biggest gaps from the scorecard: prices and the owner's story. See the case study.
Transport Pasa, Pet Transport
A cross border pet transport site fully written in Serbian, with separate pages for each route and city, so every region finds a page written for exactly what they searched.
How we think about the look, the words and the order of sections is on our moving company website design page. Speed, structure and how Google finds you are on our moving company websites page.
Check Your Own Website
Open your homepage on your phone and tick what's true. You'll get a score and the first things to fix, in order of how much they matter.
Tick what your homepage already does.
Want the full list of what makes a mover's site turn visitors into calls? Read how to build a moving company website that converts. And if your city pages aren't ranking yet, our local SEO guide is the next step.
FAQ
What makes a good moving company website?
A phone number at the top that you can tap to call, a short quote form on the homepage, your rating with the number of reviews, real prices or price ranges, plain proof that you are licensed and insured, your USDOT number, a page for every city you serve, real photos of your crew and trucks, and the owner's story. It also has to load fast on a phone.
Which moving company has the best website?
In our October 2026 audit of 12 well-known movers, Oz Moving in New York scored highest with seven of eight. It was the only site that showed real prices on the homepage. Roadway Moving and Piece of Cake were close behind with strong review counts and quote forms on the homepage.
Should a moving company show prices on its website?
Yes, even if only as a range. Price is the first question every customer has. In our audit only 1 of 12 big movers showed a real price, so a mover that does stands out right away and filters out people who were never going to book.
Does a moving company need to show its USDOT number on its website?
Interstate movers must show their USDOT number in every advertisement, written as U.S. DOT No. followed by the number, under 49 CFR 375.207. Putting it in the header or footer of your website is the simplest way to cover it. Local movers should show their state license number if their state issues one.
How much does a moving company website cost?
It depends on who builds it and what is included. At Move Accelerator the website is free while we work together on marketing, and if a client stops working with us they can keep it with hosting and support for about $100 a month.
How many pages should a moving company website have?
At least a homepage, a page for each main service such as local, long distance, packing and storage, a page for each city you serve, an about page with the owner's story, a reviews page, and a pricing or how pricing works page. Each city and service page gives Google one more search to show you for.
Goran is co-founder of Move Accelerator, a marketing agency that works only with moving and junk removal companies, and designs every website the agency builds. Before marketing, he spent 10 years in customer service, which is why every site starts with how the customer actually decides. He writes about what's working for movers right now, including the parts most agencies keep quiet.
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